Analysis of second questionaire

Analysis of Second Questionnaire 

I presented the questionnaire and my first drafts to 50 people, all aged between 15 and 25 years old, as this is the proposed target age for my magazine.

For the first question, referring to the colour scheme 41 responded positively, 8 liked it ‘somewhat’ with only 1 participant feeling negatively about it. The comments alongside these questions indicated that the colour scheme was a little plain and flat. This suggested that I should keep the red and black colour scheme but look at adding dimensions through layered captions and a more interesting background for the 3 pieces keeping the colour scheme more uniform throughout.

The second question referring to the images of the chosen artist got a higher number of negative responses. Only 21 of the 50 respondents liked the artist shots. The reasons the remaining 29 responded negatively indicated the artist shots were too generic. The comments suggested that the model shots looked like they could be of a fashion model, film star or reality tv personality. This indicated that the genre of the magazine was not instantly clear. The solution to this would be to add cues and props to the 3 pieces.

In response to the third question referring to the topics on the front cover of the magazine, 7 participants said they would be interested in the topics, 43 said they would be interested in some and none weren’t interested in any of the topics. This suggested that the topics were appropriate to the target audience but there may be other areas of more interest. 

I asked friends, colleagues and classmates to list 3 things they would most like from a music magazine and overall the three top topics were:

Early information on concerts and festivals, dates, information and tickets relevant promotions and discounts, such as merchandise, VIP passes or backstage giveaways. The latest gossip and inside stories to share with their friends

I took these suggestions into account and changed my cover captions and contents pages accordingly.

Doing this meant I kept some of the articles the same but altered them to be slightly more tailored to new and unheard of information. As well as advertising events and the new songs being released. 

This questionnaire was very helpful because it showed me what a consumer would think of my magazine if they  had seen it. This was very benifitial because it showed me how people would change it to make it better in their opinion, which gave me a clearer view than a questionaire that was just in general, this was i could get very specific and personal points to work on.